ABOUT SHELTER5
Shelter5 Records is a London-based electronic music-focused record label and platform for artists created by the Italian music producer Dead Tribe. The aim of the brand is to provide, through events and music releases, the best music experience to the listener. The record label is releasing only highly selected artists from Italy that reflect the leitmotif
“Roots, Research, Evolution, Language”.
This approach creates a “Shelter” where listeners can enjoy only the best electronic tunes selected from the Shelter5 team.

Shelter5 is a great platform for artists to release their music.
We understand how music is important to an artist’s career, so we do our best to get it heard.

Dead Tribe
Dead Tribe
Music Producer
ICONOGRAPHY
Shelter:
noun
  1. a place giving temporary protection from bad weather or danger.
    “huts like this are used as a shelter during the winter.”
     
  2. a shielded or safe condition; protection.
    “he hung back in the shelter of a rock.”
Shelter5: where the echoes of history inspire a sanctuary for music enthusiasts. The brand draws its name from the resilience exhibited during the tumultuous times of the 2nd World War when civilians sought refuge in tube stations.
Mirroring this spirit of protection and resilience, Shelter5 extends its embrace to modern music lovers, offering a haven in the vibrant realm of electronic beats.
In the same way that tube stations provided safety amid bombings, Shelter5 is your refuge in the dynamic world of music, ensuring a secure and immersive experience. Shelter5 curates and presents the finest selection of electronic music releases, crafting a sonic shelter for enthusiasts to seek solace, discover new sounds, and revel in the power of rhythm.
The outcome is a logo design that highlights the brand’s key strengths by incorporating the tube rails as a central element, symbolizing movement and direction.
The customized font features a sleek and curved profile as its primary characteristic, reminiscent of the ceiling of the tube tunnel utilized as a shelter during wartime.
LOGO APPLICATIONS
SHELTER5 RELEASES
SHELTER5 EVENTS

Shelter5 Records organises a monthly event to promote its artists.
As the label underground oriented, I have found the perfect location for this event in a basement underneath a small pub in the middle of Forlì.
The perfect name of the event should recall the brand, and we decided to call it Basement.

Basement needs to be recognised as a small but curated place where people can enjoy good drinks and awesome music from Shelter’s artists.
Basement has to bring people inside Shelter’s idea of clubbing. It has to be intimate but funny with an innovative attitude, according to Shelter5 payoff.

 

VISUAL LANGUAGE
We’ve opted for the development of a robust visual language to promote our events. We established a distinctive and easily recognisable brand identity using fundamental shapes and unconventional advertising strategies.
The Venue is fully covered in black scented fabric, with plants disposed near the light points at the room’s corner to improve the experience.
A Shelter5 logo is positioned on the wall behind the stage in the middle of two basement logos.
VISUAL LANGUAGE APPLICATION

BASEMENT EVENT PHOTOS

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