ICONOGRAPHY
After is a distinctive brand that comes to life at the unique hour of 4 AM, setting the stage for an immersive experience that transcends the typical boundaries of nightlife.
Our purpose is to establish a space where the nocturnal essence thrives, extending its influence until the break of dawn.
At After, we’ve created a haven that challenges conventional norms, inviting you to participate in a world where night’s energy persists during the early morning hours. In contrast to the city’s slumber, we would like you to go into an atmosphere where beats endure, and the nocturnal ambience evolves until the first light graces the sky.
The symbiotic relationship between the ‘A’ and the rising sun within the logo symbolises the brand’s essence—capturing the transition from the nocturnal to the diurnal. The smooth integration of the sun into the letter ‘A’ reflects the seamless flow of time and energy, creating a visual narrative that echoes the brand’s commitment to an unending night that persists until the first light of dawn. The colour palette, chosen to evoke the warmth and vibrancy of sunrise, further enhances the logo’s captivating and symbolic impact.
Together, the design encapsulates the spirit of “After” and visually narrates the brand’s journey from darkness to the emergence of a new day.
VISUAL LANGUAGE
After is a lighthearted brand that promotes authenticity and individuality at its events. We’ve opted for unconventional methods of event promotion, employing peculiar image compositions intentionally designed to intrigue viewers by their unconventional nature. The goal is to pique interest and draw attention in a way that challenges conventional advertising norms.
LOGO APPLICATION
